coco hubbeling

art director, photographer, social media content creator

Two women standing outside near a house during sunset, taking selfies with their phones, both dressed in green outfits.

who am i?

Above all, I am a creative who cares about genuine human connection. I have a deep affinity for empowering the people I work with. As evident in the majority of my portfolio, my work is dedicated to showcasing people in a manner that fosters a welcoming environment, allowing everyone to embrace their individual beauty.

I have certificates in both Social Media Management and CaptureOne and I possess proficiency across the Adobe Suite.

Six rolls of patterned wallpaper leaning against a blue paneled wall.
Person sitting cross-legged on a bed, opening a box of COVID-19 rapid test kits, with the test kit box visible in front.
A green box labeled 'SKIN + HEALTH TEST' and 'THERACTY', a small teal dropper bottle with gold lid on top of a round teal container, a clear glass of water, and a white booklet on a beige countertop.
A wicker outdoor sofa with various colored throw pillows in yellow, white with red stripes, beige, rust, and blue and white stripes, in front of a wall covered with white flowering bushes.

In my present role as Art Director of Photography and Social Media at Richloom, I am responsible for overseeing two major accounts: Richloom Fabrics and Richloom Contract. My expertise in content creation, management, scheduling, and audience research allows me to connect with our audiences.

Additionally, I assume full responsibility for our in-house photography, allowing me to effectively manage multiple tasks concurrently. As one of our creative leaders, I have the opportunity to influence how the brand is portrayed, and I am dedicated to leveraging my creative skills to the fullest extent.

brand content

I frequently collaborate with brands to generate imagery tailored for their social media profiles and websites. Although this particular content may differ from what's intended for your audience, I possess the adaptability to refine my skills and produce the most fitting assets for each brand.

In collaboration with Veracity, I created imagery for an upcoming launch to be used on social media and on their website.

A wooden table with a drawing of mushrooms, fresh herbs in small bowls, a cup of dark liquid, and green onions, with some sunlight and shadow.
A bottle with a white label featuring blue illustrations of mushrooms.
A brown paper bag with a label reading 'Smoked Mushroom Garum' and a QR code, placed on a wooden surface. Next to it, a piece of paper with blue mushroom illustrations and a handwritten note that says 'Dear'. In the background, napkins with blue mushroom illustrations are visible.

As a contracted In-House Photographer and Creator for Gretel, a design house, I worked on content for Noma, a world-renowned restaurant in Denmark. This content was used for socials, web media, and printed media.

A woman with short red hair and orange hoop earrings sitting on a wooden chair, wearing a black ribbed turtleneck sweater and black pants, with two potted cacti nearby, in a room with light-colored walls and wooden flooring.
A young woman with shoulder-length brown hair stands in a bright room with high ceilings, a window, and a potted plant on a shelf. She is wearing a black sleeveless top, gray jeans, and a beige cardigan draped over her arms.

The team at Gretel also asked for authentic portraiture that went beyond traditional headshots. They expressed their desire to utilize this imagery for their social media platforms, serving as an introduction to their followers, and for any future spotlights or media coverage featuring the team.

short form video

With a substantial background in short-form video production, I possess the skills necessary to craft distinctive moving imagery and videos for brands.

I've applied this knowledge to craft reels for my current role. Feel free to view the following examples: 1, 2, and 3. I possess advanced proficiency in Adobe Premiere Pro and am confident in producing various types of video content.

White bathroom shelves holding towels, a vase with white and green flowers, skincare products, and decorative items.

I have also worked as a Social Media Content Creator and Manager for MDNR Creative and JMA Organic Skincare.

Please visit my home page to view the totality of my portfolio.